Wales Cooperative Centre

Wales Co-operative Centre
Corporate branding & marketing collateral

As a first step in the development of a new brand identity, it was important to carry out an independent appraisal from internal and external stakeholders to provide the platform in directing the creative process.

Based on the outcome of this excersise, we were able to build on the organisation’s values, services and personality by creating an effective brand strategy that connected emotionally and reflected its business positioning in the marketplace.

The brand identity has been successfully implemented across a range of applications and recent publications demonstrates the use of the brand in association with other partners.