Hybu Cig Cymru – Meat Promotion Wales

Hybu Cig Cymru – Meat Promotion Wales
Branding, Promotional Campaigns, Exhibitions & Web Design

The first edition of the ‘Cool2Cook’ series – produced to encourage young people to learn to cook. The success of this publication resulted in three reprints including a special English edition to meet the demand outside Wales. The food styling for this project required a unique approach in creating a ‘fun’ element as part of the cooking process. Combination of imaginative design and photography captured the true spirit of the brief.

Out & About 
Another high profile publication for the tourist industry promoting what Wales has to offer. To coincide with the launch of the publication, a demonstration trailer promoting both the recipes of Welsh Lamb & Welsh Beef and the ‘Out & About’ publication was branded and used throughout Wales during the summer season.

Food Styling
Food styling photography isn’t just about taking a delicious image; it’s a way to tell a story about tastes, seasons, and aesthetics.

The seasonal campaigns we have undertaken in promoting Welsh Lamb & Welsh Beef recipes involved food styling photography beautifully executed to the highest creative excellence.

Through a collaborative effort involving an art director, food economist, professional photographer, food stylist and a prop stylist, our results show the quality and standards we have set in creating stunning and aspiring food photography for the marketplace and the photographic library within HCC.